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Published 10 months ago

Meta Plans to Charge $14 a Month for Ad-Free Instagram or Facebook

  • Meta is considering implementing an ad-free version of Instagram in Europe that would cost users around $14 a month on mobile devices and as much as $17 on desktop.
  • Meta's proposal is an attempt to comply with strict privacy rules in the European Union, which threaten Meta's ability to personalize ads without user consent. Regulators may require Meta to propose a cheaper offering.
  • Meta has engaged with digital-competition regulators in Brussels and privacy regulators in Ireland and other EU countries to discuss the proposal.
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