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Express Unwraps Holiday Campaign to Build on Brand Metric Gains

The multigenerational campaign highlights party wear, tailoring and festive knits as Express seeks to reach existing customers and new audiences.

Summary by Marketing Dive
CMO Joe Berean explains how “Holiday, Hamlin Style” was inspired by the organic social engagement of the retailer’s spring campaign.

4 Articles

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WWD broke the news in New York, United States on Monday, November 2, 2026.
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