Red Carpets, Reels and Racing: Athletics Leans Into the Creator Era
Athletes are using social media, brand deals and side ventures to add income as World Athletics and others create space for creators.
8 Articles
8 Articles
The new athletics format Ultimate Championship is celebrating its premiere this weekend. Before the competition, the athletes stage themselves with a lot of bling-bling – and thus promote brand formation.
Athletics-Red carpets, reels and racing: athletics leans into the creator era
By Lori Ewing BUDAPEST, Sept 11 (Reuters) - As Olympic champions and world record-holders drifted between interview stations at the World Athletics Ultimate Championship media day on Thursday, many had one eye on the cameras and another on their phones...
Channel News Asia
PressNewsAgencyRed carpets, reels and racing: athletics leans into the creator era
BUDAPEST, Sept 11 : As Olympic champions and world record-holders drifted between interview stations at the World Athletics Ultimate Championship media day on Thursday, many had one eye on the cameras and another on their phones.In modern athletics, social media is no longer just a way to connect with fans. A
This Friday, the first edition of the Ultimate World Championships in Athletics, a new competition that will take place from the 11th to the 13th, begins in Budapest.
sydneysun.com
brazilsun.com(SP)HUNGARY-BUDAPEST-WORLD ATHLETICS ULTIMATE CHAMPIONSHIP
(260911) -- BUDAPEST, Sept. 11, 2026 (Xinhua) -- Yaroslava Mahuchikh of Ukraine attends a red carpet event of World Athletics Ultimate Championships in Budapest, Hungary on Sept. 10, 2026. (Photo by David Balogh/Xinhua)
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