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Everyone’s an influencer now – even the tennis stars

Top tennis players at the Australian Open leverage influencer roles to promote brands, with Aryna Sabalenka using her 4.2 million social media followers for partnerships, officials said.

Summary by Sydney Morning Herald
The Australian Open and the sport itself has become increasingly commercialised, and top players are not immune to the pressure to shill for their supper.

3 Articles

Sydney Morning HeraldSydney Morning Herald
+2 Reposted by 2 other sources
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Everyone’s an influencer now – even the tennis stars

The Australian Open and the sport itself has become increasingly commercialised, and top players are not immune to the pressure to shill for their supper.

·Sydney, Australia
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Bias Distribution

  • 67% of the sources lean Left
67% Left

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Sydney Morning Herald broke the news in Sydney, Australia on Friday, January 30, 2026.
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