EU Enforces Mandatory Labelling of AI-Generated Content
Companies must mark AI-generated text, images, audio and video, while chatbots must tell users they are interacting with artificial intelligence.
- On Sunday, August 2, the European Union's rules requiring clear labels on AI-generated content took effect, mandating companies disclose when users interact with artificial intelligence and label deepfakes.
- Underlying the new labeling rules, makers of general-purpose AI models have carried training obligations since August 2025 requiring them to publish a 'sufficiently detailed summary' of training content and respect copyright reservations.
- The rules include an exemption for 'artistic, creative, satirical, fictional' work, allowing disclosure through a credit rather than a prominent mark, with existing AI systems having until 2nd December 2026 to comply.
- Streaming platforms like Deezer and Spotify have already deployed detection and tagging systems, with Deezer reporting in July that fully AI-generated music accounted for more than half of new tracks in June, receiving nearly 90,000 fully AI-generated tracks daily.
- Copyright disputes intensified as the Munich Regional Court ruled July 31 that Suno infringed GEMA compositions, while enforcement mechanisms now include fines up to €15 million or 3% of worldwide turnover overseen by the Commission.
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28 Articles
Algemeen Dagblad
Production company CTM has added an AI label to the most recent Instagram video of AI presenter Jess from Kids Top 20. According to a CTM spokesperson, this has nothing to do with changed EU rules, but with ‘accountability to the children’ who watch Kids Top 20.
It is now mandatory to label materials generated by artificial intelligence in the EU.
The Economic Times
EU enforces mandatory labelling of AI-generated content
Under the new rules, companies operating AI systems, such as chatbots, must inform users that they are interacting with artificial intelligence. Text, images and other content generated using AI must also carry clear labels, which may include watermarks or other markers to facilitate identification.
Part of the new European AI law came into effect this month. An important part of this is that realistic-looking AI images must be provided with a special AI label. Do you think other AI images should also have such a label?
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