The Victorian Labor government has launched a new road safety campaign showcasing the severe consequences of unsafe e-scooter use.
Titled “If you think e-scooters are a toy, think again,” the initiative aims to improve awareness of the risks of reckless riding and the significant penalties for non-compliance.
It features videos where toy characters engage in irresponsible riding, leading to real-life injuries.
This follows the introduction of to…

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‘If You Think E-Scooters Are a Toy, Think Again’: New Laws Target Reckless Riders

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The Transport Accident Commission (TAC) has rolled out a compelling new road safety campaign, “If you think e-scooters are a toy, think again,” to address the dangers of unsafe e-scooter use. Partnering with Clemenger BBDO and animation studio Mighty Nice, the campaign leverages stop-motion animation to deliver a hard-hitting message: e-scooters are not toys, and reckless use can lead to severe consequences. New Laws Target Dangerous E-Scooter R…

Roastbrief US

TAC and Clemenger BBDO Stress Seriousness of E-Scooter Safety in Latest Campaign

The European Transport Safety Council has recommended mandatory safety standards for electric scooters.

RideApart.com

The EU Is Pushing For Stricter E-Scooter Safety Standards

Transport Accident Commission has launched a gritty new road safety campaign 'If you think e-scooters are a toy, think again' created by Clemenger BBDO and animation studio Mighty Nice. The campaign shows the painful and potentially deadly consequences of the dangerous and illegal use of e-scooters.

Campaign Brief

E-scooters not to be toyed with in TAC's latest road safety campaign via Clemenger BBDO

A new campaign highlights the very real dangers of e-scooters. And just in time for drunk uncles on Christmas Day.

The TAC Creates A Toy Ad With A Grim Twist In New E-Scooter Campaign Via Clemenger BBDO

A new road safety campaign showing the painful and potentially deadly consequences of the dangerous and illegal use of e-scooters has been launched by the state government. Public and Active Transport Minister Gabrielle Williams today joined the Transport Accident Commission to launch the new e-scooter safety campaign – If you think e-scooters are a toy, think again. “E-scooters are an increasingly popular way for Victorians to get around, and o…

Star Weekly

Campaign raises awareness on e-scooter safety | Brimbank & North West

Victoria’s Transport Accident Commission and Clemenger BBDO have launched a new toy-themed campaign encouraging people to ride e-scooters safely. The campaign uses stop-motion and features a cast of toy characters riding e-scooters recklessly with devastating consequences. ‘If you think e-scooters are a toy, think again’ reframes the misconceptions that e-scooters are fun and frivolous ‘toys’ when, in reality, they’re powerful devices with serio…

‘If You Think E-Scooters Are a Toy, Think Again’: New Laws Target Reckless Riders

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