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Droga5 London dares riders to trust their gut in new bike launch for Royal Enfield

Summary by Roastbrief US
13th November 2024: Droga5 London, part of Accenture Song, has teamed up with Royal Enfield to launch its new scrambler, Bear 650. The work is Droga5’s second campaign for Royal Enfield and follows the launch of the Himalayan 450 in 2023. Harking back to 1960’s California, the bike builds on Eddie Mulder’s iconic victory in the Big Bear Run: a wild point-to-point race across Big Bear Lake in Southern California where more than 500 racers compete…
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