Published 10 months ago • loading... • Updated 10 months ago
Drive-in movie theaters saw a surge in customers during the pandemic. Are they sticking around?
Drive-in theaters generated 85% of US box office revenue during early 2020, helping sustain the industry amid social distancing and ongoing audience interest.
Drive-In movie theaters generated 85% of U.S. box office revenue from late March through mid-August 2020 amid the pandemic.
Social distancing and theater closures during COVID-19 led operators like Paul Cole to reopen drive-ins to provide local recreation options.
Though drive-in attendance declined post-pandemic as younger fans left, nostalgia and retro films continue to attract about 150 cars weekly in some venues.
Victor Bonacore emphasized that nostalgia plays a significant role in society, contributing to continued attendance at events like drive-in movies.
Drive-Ins remain a meaningful, independently owned segment with roughly 283 locations operating nationwide in 2024 despite some closures after the pandemic.