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DNC launches voter registration blitz, new playbook as Dems eye more Florida gains

The DNC's new playbook prioritizes personal connections and digital strategy to rebuild Democratic voter registration amid an 18.6% decline since 2018, officials said.

  • The Democratic National Committee launched its first midterm voter registration program in Florida on Saturday, anchored by a Voter Registration Week of Action and a new Organizing and Political Playbook.
  • Recent electoral successes in Florida prompted the push, as the party flipped two formerly Republican seats last week, including Senate District 14 with veteran Brian Nathan and House District 87 with Emily Gregory.
  • Since 2018, registered Democratic voters in Florida fell by 18.6%, while Republicans hold a nearly 1.5 million-voter advantage statewide and increased rolls by more than 17%.
  • The program includes 21 events across Florida, with organizers targeting college campuses such as the University of Florida and Florida State University, alongside public library drives in counties including Palm Beach and Lee.
  • DNC Chairman Ken Martin said the effort reflects a push to modernize organizing through grassroots engagement. "When you organize everywhere, we can win anywhere," Martin stated, emphasizing infrastructure-building for midterm races.
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Florida Politics broke the news in Florida, United States on Monday, March 30, 2026.
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