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Shock Decision as Demons Move on Chief Executive

The club is expected to explain the move later Tuesday after a confidentiality controversy and a 5-2 start under new coach Steven King.

  • Melbourne Football Club parted ways with CEO Paul Guerra on Tuesday after he served only seven months in the role, with club president Steven Smith expected to address the decision later that day.
  • Former West Coast, Geelong and Carlton CEO Brian Cook will serve as interim CEO after initially being recruited to mentor Guerra on a part-time basis following his September start.
  • Earlier this month, the club faced scrutiny when football department boss Alan Richardson and Guerra allegedly revealed sensitive personal information regarding Demons player Steven May and his partner Sachi Dade during a pre-season meeting.
  • Despite administrative turnover, the Demons have surged to fourth place on the ladder with a 5-2 record under new coach Steven King, who replaced Simon Goodwin last August.
  • Guerra's exit continues a pattern of leadership instability, with Smith now the fourth club president to oversee top-office changes in the last six years amid unresolved facility relocation challenges.
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The West Australian broke the news in Australia on Tuesday, April 28, 2026.
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