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DeerRun brings social fitness to IFA 2026

At IFA Berlin 2026, DeerRun showcased how connected equipment and digital experiences turn individual workouts into shared activity, presenting PitPat-powered virtual running under its Home Fitness platform.
"Space and motivation are the reasons most people give up on exercising at home," said Tex Yang, general manager of DeerRun, citing barriers the brand addresses through foldable equipment.
DeerRun showcased three PitPat-compatible products: the Sleek Fold walking pad, the Flex Rise folding treadmill, and the Apex Rise incline trainer, connecting physical exercise with virtual races.
In the pictured 30-minute team relay, "Team World" took on "Team Berlin," with the demonstration showing how fitness technology adds motivation, competition, and community without complicating exercise.
DeerRun operates in Asia, North America, and Europe, with customers able to try the range at the DeerRun UK Brand Store at Unit 3 and 3a, Granada Trading Estate, Oldbury, West Midlands B69.

Insights by Ground AI