Decathlon set to buy 50% of Sport 2000 France to expand ski resort presence
The deal would give Decathlon access to 190 Sport 2000 stores and the ski rental market as discussions continue, the companies said.
- On Tuesday, Decathlon signed a letter of intent to acquire 50% of Sport 2000 France, a deal designed to expand the retailer's presence in French ski resorts.
- Mountain sports account for around 25% of Decathlon's business in France, yet the company operates only five mountain stores while Sport 2000 manages 190 locations across the French Alps and Pyrenees.
- Under the deal, Decathlon gains access to Ceracles Cooperative's retail chains including Mondovelo and Espace Montagne, while Sport 2000 stores remain independently operated under a franchise model.
- Financial terms were not disclosed, and the transaction remains subject to standard regulatory approvals before finalization, the companies said.
- Decathlon Chief Business Officer for Europe Jérémy Angelard said the company must improve its footprint in 'a huge part of the sports market that we are touching, but not at the speed that we want.
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The sport brand is reorienting its strategy, which would allow it to increase its network of shops at altitudes and in small towns.
The operation could be concluded in 2027 and rebuff the cards of the sports equipment market in France.
Decathlon wants to take 50% of Sport 2000 France, announced this Monday, August 31. The sport leader in France hopes to strengthen his presence in rural areas and mountain resorts.
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Decathlon set to buy 50% of Sport 2000 France to expand ski resort presence
LONDON, Aug 31 : Decathlon has signed a letter of intent to buy 50 per cent of Sport 2000 France, owned by sports retail group Céraclès Coopérative, in a deal that would expand its presence in French ski resorts, the two companies said on Tuesday.Ceracles' Sport 2000 stores would remain independently opera
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