Danone Doubles Down on Argentina as Rivals Retreat From Dairy
The partners will expand higher-value dairy products after taking full control of Mastellone Hermanos and integrating logistics subsidiary Logistica La Serenísima.
6 Articles
6 Articles
After the acquisition of 100% of Mastellone Hnos., the companies begin a corporate reorganization to unify their businesses; the new directory will have a shared management and will seek to enhance efficiency
Danone doubles down on Argentina as rivals retreat from dairy
What has happened? Danone and Arcor have finalised a jointly controlled dairy business in Argentina by combining Danone's local operations with dairy producer Mastellone Hermanos. The deal gives the partners equal ownership and includes the integration of logistics subsidiary Logistica La Serenísima. Why is it significant? The transaction deepens a long-standing partnership between Danone and Arcor and creates a more integrated dairy platform fo…
After completing Mastellone's purchase in March and moving forward with the corporate reorganization in May, the companies activated from August 1st the new structure that will concentrate the business under a shared management.
For years, La Serenisima was a single brand, but not a single business. In gondola, milk, yogurt, milk dulce and cheeses shared the same logo. Behind that image, however, there were two different companies managing different categories. Mastellone Hermanos produced and marketed fluid milks, milk dulce, butters and cheeses. Danone, on the other hand, exploited yogurts, desserts and soft cheeses. It was a scheme that was built over the years and t…
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