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CUB Encourages Aussies To “Embrace The Mid” In Carlton Dry 3.5% Launch Campaign Via Clemenger BBDO

Summary by B&T
Carlton & United Breweries (CUB) and Clemenger BBDO have made a throwback beer ad that’s full of mid-riffs but is definitely not mid for Carlton Dry’s newest mid strength beer: Carlton Dry 3.5%. Launching this summer, the Embrace the Mid product launch campaign unapologetically celebrates the growing popularity of mid-strength beers via a collection of […]
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