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Neal H. Moritz and Toby Ascher at Original Film are developing a theatrical Rainbow Brite project, while children and family entertainment company Cake has boarded a small-screen series.

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United States

Crayola Studios and Hallmark Reviving Rainbow Brite for New Generation With Film, TV Project

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Eldridge Industries

Crayola Studios and Hallmark are celebrating Rainbow Brite’s 40th anniversary by relaunching the pop culture icon with a new feature film and TV series.  
		
			
				    
				In this milestone year for Rainbow Brite, we are thrilled to be working with Crayola Studios, CAKE, and Original Film on this vivid reimagining of the beloved brand. It has proved its appeal over the past 40 years, and we can’t wait to strengthen connections with loyal fans…

The Toy Book

Crayola Studios, Hallmark Return to Colorland with New ‘Rainbow Brite’ TV Series, Film

“Color brings happiness and hope. I hate them both! If I destroy color, I’ll destroy happiness and hope…”  Thus spoke the sinister ‘Murky Dismal’, confirmed and card-carrying arch-nemesis of onetime cartoon character and all-around global inspiration Rainbow Brite. What – -You say you’re not acquainted with that particular animated heroine? Well lucky you, Dear and Constant Reader: We’ve got all of the pertinent facts you could shake a proverbia…

Vents Magazine

She’s Back! Legendary Cartoon Character “Rainbow Brite” Plots Comeback Thanks to Crayola and Hallmark

The famed ‘crayoneers’ have teamed up with Hallmark, CAKE and Original Film on the IP’s 40th anniversary to reimagine and launch a new series and movie based on the popular kids’ brands.

Animation World Network

Reimagined ‘Rainbow Brite’ Film, TV Projects in the Works with Crayola

80s kids, get ready! Rainbow Brite is returning soon! Crayola Studios and Hallmark are joining forces to revive the iconic IP for it’s 40th anniversary! Crayola Studios will handle the merchandise and licensing. Neal H. Moritz and Toby Ascher, the team behind Sonic the Hedgehog, are producing the film. Cake Entertainment is creating a television series focusing on “friendship, teamwork, and the power of color and optimism to overcome darkness an…

Crayola Studios and Hallmark Reviving Rainbow Brite for New Generation With Film, TV Project

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