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Could a new Pernod Ricard, Brown-Forman heavyweight take on Diageo?
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Alcohol consumption is falling, and this is becoming more and more a problem for spirits manufacturers. Now, two industry giants want to join forces.
·Düsseldorf, Germany
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IA The possible merger seeks to gain scale in a decelerated global market. The United States positions itself as the key front for growth. The combined portfolio could compete directly with the largest giant: Diageo. The global alcoholic beverage industry is going through a moment of adjustment that begins to reconfigure the competitive dynamics. In that context, the possible Pernod Ricard Brown-Forman fusion, of which we have been telling you i…
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