Lytics, a Portland company that raised $58 million to develop technology for corporate marketing, said Wednesday it has sold to a Texas business called Contentstack. The companies didn’t disclose terms of their transaction except to say it’s a cash and stock deal.

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Portland software firm Lytics acquired

Portland customer data and analytics company Lytics has a new owner.

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Lytics, Portland marketing technology firm, sold to Texas company

Digital content experiences platform provider Contentstack Inc. said today it has acquired the customer data platform startup Lytics Inc. for an undisclosed price. By acquiring 11-year-old Lytics, Contentstack will be able to integrate the company’s technology, which helps marketers target consumers using real-time engagement data, into its own platform. Lytics’ CDP is used by companies […] The post Contentstack snaps up customer data startup Ly…

SiliconANGLE

Contentstack snaps up customer data startup Lytics to enhance content personalization - SiliconANGLE

When I spoke to Neha Sampat last week, I was Zooming in from my bedroom. It was the day after New Year’s, and with family still lingering, I was looking for a spot to hide out. I told her that on an earlier call, someone mentioned that my room “looked like a hotel.” To be fair, my wife and I are minimalists, and we run a tight ship. For someone who...

CMS Critic

Contentstack just acquired Lytics, a real-time customer data platform. Here’s why it matters

Contentstack, the composable digital experience platform (DXP), has announced its acquisition of Lytics, a pioneer in real-time customer data platforms (CDPs). This strategic move integrates Lytics’ advanced audience insights, content analytics, and profile management capabilities into Contentstack’s platform, empowering businesses to deliver hyper-personalized experiences at scale. The acquisition brings audience insights, content analytics, an…

MediaBrief

Contentstack acquires Lytics to enhance real-time personalization capabilities for global brands

Builds on the company’s mission to create the most modern, Composable DXP; combining first party data with dynamic content to elevate brand experiences. Contentstack, the composable digital experience platform (DXP) leader, announced its acquisition of Lytics, pioneer of the real-time customer data platform. The acquisition, which closed in December of 2024, brings comprehensive audience insights, content analytics and profile management to the …

MarTech Series

Contentstack Acquires Lytics, the Leading Real-Time Customer Data Platform Powering Hyper-Personalization

Contentstack, the composable digital experience platform (DXP) leader,  announced its acquisition of Lytics, pioneer of the real-time customer data platform. The acquisition, which closed in December of 2024, brings comprehensive audience insights, content analytics and profile management to the Contentstack platform, unlocking real-time personalization for known and unknown users at scale. Major global brands including Kraft Heinz, Mondelez, Gl…

martech360.com

Contentstack Acquires Lytics to Boost Real-Time Personalization

Contentstack, the composable digital experience platform (DXP) company, has announced its acquisition of Lytics, a pioneer of the real-time customer data platform.

Startups Magazine | Digital & Print Magazine For Tech Startups

Contentstack acquires hyper-personalisation customer data platform Lytics

Contentstack, a composable digital experience platform (DXP), acquired Lytics, a real-time customer data platform, with the goal of bringing comprehensive audience insights, content analytics and profile management to the Contentstack platform. Specifically, Contentstack plans to provide its users with: 
Real-time engagement data and audience insights for both known and unknown visitors; The ability to create audience profiles and segments out-o…

Lytics, Portland marketing technology firm, sold to Texas company

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