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College sports isn’t broken. Duke just proved it’s for sale. What if Ohio State is next?
The three-game Amazon agreement could let top programs negotiate separate media deals as conferences rethink how they share revenue.
- Late last week, Duke announced a new three-game streaming deal with Amazon, an arrangement the ACC and television partner ESPN permitted with conditions including future neutral-site games.
- The ACC restructured media rights payments to reward high-achieving programs after Florida State and Clemson actively pursued departures, attempting to stabilize the conference amid turmoil.
- Ohio State's brand value is estimated at three times the $91.5 million the Big Ten paid in fiscal 2024-25, positioning elite programs as increasingly attractive to streaming services.
- Duke is leveraging the free market just as coaches and players have done, following a revenue trend that began with coaching salaries and migrated to player compensation.
- Future Big Ten and SEC structures may separate elite programs from others, with top universities questioning why Ohio State's brand should supplement the 'Minnesotas of the world.
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34 Articles
Omaha World-Herald+32 Reposted by 32 other sources
College sports isn’t broken. Duke just proved it’s for sale. What if Ohio State is next?
College sports is run — and constantly fueled — by the free market.
·Omaha, United States
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Total News Sources34
Leaning Left4Leaning Right1Center28Last UpdatedBias Distribution85% Center
Bias Distribution
- 85% of the sources are Center
85% Center
12%
C 85%
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