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Published 1 month ago

Chinese EV makers challenging market leaders at auto show in Bangkok

  • Zeekr, based in Hangzhou, plans to launch two EV models in Thailand in June and open 10 showrooms in the country this year, aiming for a wider Southeast Asia expansion.
  • Vice President Mars Chen believes there is ample opportunity for Zeekr in the premium segment of Thailand's EV market, facing competition from Chinese companies like BYD and Great Wall Motor.
  • Zeekr's entry into Thailand's EV market reflects a strategic move to establish a presence in Southeast Asia and challenge established players.
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