Nio Launches Firefly EV Brand Targeting Global Compact Car Market
- China's Nio has launched the Firefly brand to compete directly with BMW's Mini lineup.
- Firefly is designed to attract younger, urban consumers in the automotive market.
- Nio is expanding its market presence through this strategic introduction of Firefly.
- The launch of Firefly shows Nio's commitment to innovation and diversification in the automotive sector.
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