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Chelsea Football Club Selects IFS as Principal Partner

Today, Chelsea announced a multi-year global partnership with IFS, elevating the Industrial AI firm to principal partner on shirts for the remainder of the 25/26 season.
Amid a prolonged hunt for the right partner, Chelsea had been without a long-term front-of-shirt sponsor for more than half a season after the Three deal ended in 2023, arriving roughly 2½ years later.
IFS will supply industrial AI software and agents to enhance Chelsea's operations, and Chelsea president Jason Gannon said, 'We are incredibly proud to partner with IFS and leverage their leading edge AI software to help propel the club to even greater success.'
Commercial terms were not disclosed, and immediate match use was scheduled as Chelsea said IFS logos will appear on both men's and women's kits this weekend against Burnley and Manchester United.
IFS’s cross-sport presence and scale suggest a significant partnership as Chelsea said this deal positions the club at the forefront of football’s technological evolution, embedding advanced AI for a competitive edge.

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PR Newswire

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THE TIMES OF BENGAL

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Chelsea Football Club selects IFS as Principal Partner

/PRNewswire/ -- IFS, the leading provider of Industrial AI software, today announces a multi-year global partnership with Chelsea Football Club. As part of...

1 month ago·United States

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ESPN

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Evening Standard

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Football London

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The Sun

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The Podium Media

EPL: Chelsea Sign New Sponsorship Deal with AI Firm - Thepodiummedia

Chelsea Football Club has announced a multi-year global partnership with IFS, describing the agreement as a move to place advanced artificial intelligence at the heart of its football performance and operations. In a statement published on its website on Friday, the Premier League side said IFS would be elevated to Principal Partner with immediate effect and would feature on the club’s front of shirt for the remainder of the 2025/26 season. The …

1 month ago

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