Callaway Ends Good Good Relationship, Donates to Organizations that Prevent Violence Against Women
Callaway pledged $1 million for violence-prevention groups after ending the partnership, as retailers pulled Good Good merchandise and golf events lost sponsorship support.
- On Thursday, Callaway Golf announced it has ended its partnership with Good Good effective immediately, committing $1 million to organizations preventing violence against women.
- Backlash erupted after Good Good posted an advertisement showing a male golfer shoulder-checking a female to the ground reaching for a driver, prompting the company to delete the video.
- Co-Founder Garrett Clark released an 8-minute apology video Wednesday evening, while CEO Matt Kendrick posted on LinkedIn that he 'owned the mistake' regarding the concept.
- PGA Tour CEO Brian Rolapp described Good Good's status as title sponsor for the Good Good Championship as 'fluid,' and the premiere of Big Break X Good Good has been postponed.
- Despite the controversy, the brand maintains its commitment to Good Good Girls, an initiative designed to promote women in golf, though Clark acknowledged the ad conflicted with those inclusion efforts.
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55 Articles
After apologizing for 'worst ad known to man,' Good Good Golf exits as PGA Tour event sponsor
Good Good Golf said it will step back to focus on its culture amid the fallout over its ad that has been criticized for portraying violence against women. Callaway also cut ties with the brand.
Golf Channel cancels season of Big Break x Good Good amid controversy
Credit: Golf Channel, Good Good GolfJust when it seemed Good Good Golf’s bad bad week couldn’t get any more bad bad, it did. Days after announcing that it would postpone the start of Big Break x Good Good due to a sponsor’s desire to be removed from the reality series, Golf Channel announced Thursday that it will not complete this season of the show and will instead shelve it entirely. “Following recent developments involving Good Good, and incl…
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Callaway Golf ends partnership with Good Good Golf over offensive video
California-based Callaway Golf Company severed ties with Good Good Golf following the backlash generated by a video that was meant to promote a driver co-branded between the two companies, Sports Business Journal reported Thursday. Good Good co-founder Garrett Clark apologized Wednesday night, saying he hopes "we can move on" from a since-deleted video that was
Callaway Cuts Ties with Good Good Golf After Video Ad Backlash
Golf equipment giant Callaway has cut ties with Good Good Golf after both companies were beset with a backlash over a viral ad. The post Callaway Cuts Ties with Good Good Golf After Video Ad Backlash appeared first on Breitbart.
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