BMF launches first campaign with a2 Milk Company

Mumbrella

Independent: Diversified Communications

BMF launches first campaign with a2 Milk Company

The a2 Milk Company has launched a new brand platform in what is its first campaign with BMF. The creative agency’s first work since winning the account centres around a2 Milk’s ‘Only a2 Will Do’ platform through the ‘Tough Tummies’ campaign, which “celebrates a2 Milk’s natural absence of the A1 protein found in most conventional milk”. “Milk drinkers who have sensitive stomachs, may reduce or stop drinking milk altogether to free themselves of…