US EditionPublished • loading... • Updated
Bluetooth Landline Startup Hits $789K in Sales Riding Anti-Screen Wave
Founder Cat Goetze’s startup sold over 7,500 Bluetooth landlines in 2025, generating $789,000 in sales amid rising digital wellness trends.
- Founder Cat Goetze leveraged a viral July 2025 post to launch Physical Phones, which generated over $789,000 in sales in 2025, according to documents reviewed by CNBC Make It.
- In 2023, Cat Goetze built the first prototype after trying to cut screentime and recalling family landlines, seeking an alternative to a $80 monthly service using her technical background.
- Physical Phones is a battery-powered Bluetooth handset, wall mount, and rotary model priced from $90 to $110, supporting FaceTime and WhatsApp audio.
- Expedited freight of nearly $74,000 strained margins as the team prepared 4,000 orders for December 2025, flying inventory from the manufacturer in Asia to California warehouse.
- Physical Phones has sold over 7,500 devices and made about $439,000 in profit in 2025, which Goetze is reinvesting while recently hiring CEO Josh Silverman for 2026 retail expansion and soon launching Cat Labs.
Insights by Ground AI
6 Articles
6 Articles
Stanford grad tech founder behind viral landline-style phones to help reduce screen time
A Stanford graduate and tech founder is bringing back retro landline-style phones, but adding a high-tech twist, offering an opportunity to unplug from what can be a draining digital world, while still staying connected.
·Oakland, United States
Read Full Article
Coverage Details
Total News Sources6
Leaning Left0Leaning Right1Center2Last UpdatedBias Distribution67% Center
Bias Distribution
- 67% of the sources are Center
67% Center
C 67%
R 33%
Factuality
To view factuality data please Upgrade to Premium
