Ben & Jerry's Founders Explore Deal to Separate Brand From Owner, WSJ Reports
- Ben & Jerry’s co-founders are discussing a possible deal with KKR executive Pete Stavros to regain control of the brand, according to The Wall Street Journal.
- The proposed deal would separate Ben & Jerry’s from its current owner, Magnum, an ice cream company spun off from Unilever in 2025.
- The plan could place the business under an employee stock-ownership structure, giving rank-and-file employees stock and providing tax benefits.
- The discussions follow years of disputes between the founders and Unilever over Ben & Jerry’s political activism and independence.
10 Articles
10 Articles
Ben & Jerry's founders explore deal to separate ice cream brand from Magnum: What is the plan and why?
Ben & Jerry's co-founders Ben Cohen and Jerry Greenfield are exploring a deal to separate the ice cream brand from owner Magnum and place it under an employee stock-ownership plan. Magnum has rejected a sale, citing costs and risks to the brand's social mission.
Ben & Jerry’s explores deal with KKR executive to separate ice cream brand from owner, WSJ reports - Regional Media News
Oct 26 (Reuters) - Ben & Jerry's founders are exploring a deal with an executive from KKR to separate their brand from its current owner, the Wall Street Journal reported on Monday. The ice cream brand is owned by Unilever spin-off Magnum. KKR's global co-head [...]
Ben & Jerry’s exploring deal with KKR executive to separate ice cream brand from owner, WSJ reports
Oct 26 (Reuters) - Ben & Jerry's founders are exploring a deal with an executive from KKR to separate their brand from its current owner, the Wall Street Journal reported on Monday. The ice cream brand is owned by Unilever spin-off Mag...
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