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Beloved Long Island LIV Vodka Distillery Files Suit To Halt LIV Golf's Misappropriation and Infringement of LIV Trademarks
Long Island Spirits alleges consumer confusion and brand damage from LIV Golf's use of 'LIV' on alcohol and apparel, citing trademarks held since 2007.
- On Monday, Long Island Spirits sued LIV Golf in the U.S. District Court for the Eastern District of New York, alleging the league's use of 'LIV' branding for alcohol and apparel infringes on its registered trademark.
- Since 2007, Long Island Spirits has owned federally registered trademarks for its 'LIV' vodka and spirits, while the lawsuit claims LIV Golf, launched in 2021, is 'squandering LIV's goodwill and leading to substantial consumer confusion.'
- The lawsuit alleges 'widespread confusion amongst customers, distributors, and depressing sales' of its products, noting LIV Golf is marketing cocktails like the 'LIV Clubhouse Cooler' and the 'LIV It Up Bloody Mary.'
- Long Island Spirits is asking the court to enjoin LIV Golf from using 'LIV' in connection with the sales of alcohol or apparel and to pay punitive damages for 'willful and intentional unfair competition.'
- This marks the third trademark dispute for the golf league, following a 2023 lawsuit from Cool Brands Supply over its Fallen logo and a recent case where Stinger Tees sought $100 million in damages.
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Beloved Long Island LIV Vodka Distillery Files Suit To Halt LIV Golf's Misappropriation and Infringement of LIV Trademarks
BAITING HOLLOW, N.Y., March 23, 2026 /PRNewswire/ -- Long Island Spirits, d/b/a "LIV", the award-winning distillery on the North Fork of Long Island, has filed a trademark infringement lawsuit to protect its long-cultivated LIV vodka and spirits brand against LIV…
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Total News Sources45
Leaning Left4Leaning Right2Center16Last UpdatedBias Distribution73% Center
Bias Distribution
- 73% of the sources are Center
73% Center
L 18%
C 73%
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