This event, titled "The Power of Influence" (Adnkronos), which is the power of influence, aims to stimulate the confrontation on the moment of great discontinuity, also due to artificial intelligence, that are living the brands. Building a relationship with its customers and consumers means passing more and more through touchpoints that are not human, but digital. It was so [...] L'articolo Amati (Iab): "Brand must build value and be credible" c…
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This event, titled "The Power of Influence" (Adnkronos), which is the power of influence, aims to stimulate the confrontation on the moment of great discontinuity, also due to artificial intelligence, that are living the brands. Building a relationship with its customers and consumers means passing more and more through touchpoints that are not human, but digital. It was so [...] L'articolo Amati (Iab): "Brand must build value and be credible" c…