Beiersdorf Warns Of Weaker Margins

Spiegel

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The securities fell by 18 percent at times: Beiersdorf looks back on a difficult year and is also skeptical for 2026. The boss now wants to focus on »affordable facial care offers«.

stern.de

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How did the sale of the important brand Nivea develop? Most recently, the consumer goods group launched a vegan version of the cream.The Hamburg skin care group Beiersdorf published the business figures for 2025 on Tuesday (7.30 a.m.).A constantly important question is how the sales of the core brand Nivea developed. Their sales last weakened abroad, and Beiersdorf had to reduce its sales forecast again.In the 2024 financial year, the Dax Group …

Handelsblatt

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Beiersdorf had to reduce its sales forecast several times in the previous year. Product innovations are now intended to boost growth again. The share is clearly losing post stock.

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The German group Beiersdorf, owner of Nivea, has plummeted 20% on the Stock Exchange after offering weak forecasts for 2026 due to the difficulties to relaunch its main teaching and the general atony of the skin care market. The company anticipates a fall of operating margin and sales will hardly vary this year. Read

ndr.de

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Last year, Hamburg-based cosmetics group Beiersdorf grew only marginally in terms of sales and profit. The DAX Group also does not expect major growth for the current year, partly due to the difficult business in the USA.

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diarioestrategia.cl

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The German cosmetic group Beiersdorf, owner of brands such as Nivea or Eucerin, obtained a net profit attributed to 939 million euros in 2025, representing an increase of 3% since the result of twelve months ago. The revenues remained practically stable at 9,852 million euros, although they did increase a [...] The entry Beiersdorf (Nivea) earns 939 million in 2025, 3% more, and announces a dividend and a buyback of 750 million appears first in …