Beiersdorf Sales Slip as Nivea and La Prairie Struggle in First Quarter
8 Articles
8 Articles
Beiersdorf misses its sales expectations, especially because of the persistent weakness of Nivea. Only the premium business with La Prairie in China gives hope.
The sales figures of consumer goods company Beiersdorf were not well received on the stock market. Nivea and the luxury skincare brand La Prairie, in particular, fell short of expectations.
Sales Slip At Beiersdorf; Warns Of Price Increases Due To Cost Pressures
Beiersdorf’s CFO, Astrid Hermann, warned today that the German consumer goods firm may have to hike prices in the second half of the year if the Middle East crisis adds further cost pressures. The conflict halved March sales growth of (more…) The post Sales Slip At Beiersdorf; Warns Of Price Increases Due To Cost Pressures appeared first on KamCity.
Beiersdorf faces challenging start to the year as Nivea and La Prairie sales fall
The impact of a high prior year comparison base for Q1 sales, along with temporary disruptions in key markets and delayed effects from recent innovations, are not expected to continue through the year, said Beiersdorf CEO Vincent Warney
Nivea suffers sharp drop in revenue - RetailDetail EU
Beiersdorf got off to a weak start this year: its core brands, Nivea and La Prairie, were particularly hard hit by cooling demand and challenging market conditions. This weighed on first-quarter revenue, although the company is sticking to its full-year forecast.
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