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Beiersdorf Sales Slip as Nivea and La Prairie Struggle in First Quarter

Summary by kamcity.com
Beiersdorf’s CFO, Astrid Hermann, warned today that the German consumer goods firm may have to hike prices in the second half of the year if the Middle East crisis adds further cost pressures. The conflict halved March sales ​growth of (more…) The post Sales Slip At Beiersdorf; Warns Of Price Increases Due To Cost Pressures appeared first on KamCity.

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Beiersdorf misses its sales expectations, especially because of the persistent weakness of Nivea. Only the premium business with La Prairie in China gives hope.

·Berlin, Germany
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The sales figures of consumer goods company Beiersdorf were not well received on the stock market. Nivea and the luxury skincare brand La Prairie, in particular, fell short of expectations.

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Merca2.es broke the news on Tuesday, April 21, 2026.
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