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More than half of Americans distrust things sold using AI
The poll found 61% distrust AI-marketed products and 42% could not identify fake products in tests, according to Talker Research.
- A new study commissioned by Auros found that 43% of Americans have felt duped by AI ads, while more than half do not trust products advertised with AI to match their descriptions.
- Consumers struggle to distinguish real from AI-generated content; when shown fake products, an average 42% correctly identified them, while only 20% recognized real products with AI-enhanced features.
- Respondents identified major retailers including Walmart and Amazon as most likely to use AI marketing, followed by social media sites like TikTok, while 36% believe AI marketing signals lower product quality.
- Bobby Meixner, vice president of solution marketing at Auros, notes a trust divide: consumers reject AI used "to persuade them" but remain receptive when using AI tools to make better decisions.
- Some 54% of Americans plan to use AI for holiday shopping this year, intending to leverage the technology to find deals, suggest gift ideas, and track packages despite their broader skepticism.
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More than half of Americans distrust things sold using AI
According to a new study, 43% of Americans have felt duped by AI ads before. The poll of 2,000 U.S. adults found that 44% frequently see products advertised using some form of AI. On average, they question whether the ads…
·Missoula, United States
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Coverage Details
Total News Sources22
Leaning Left4Leaning Right5Center12Last UpdatedBias Distribution57% Center
Bias Distribution
- 57% of the sources are Center
57% Center
L 19%
C 57%
R 24%
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