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With New Ownership, Lee Eyes Activewear and Workwear

The deal includes a potential $1 billion earnout as Authentic adds Lee to a portfolio that already includes Lucky Brand and Vince.

Summary by Retail Dive
The denim label is officially part of the Authentic Brands Group stable and will expand into adjacent “lifestyle offerings.”

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Authentic Brands Group Completes Acquisition of Lee

Authentic Brands Group announced the completed acquisition of the intellectual property of Lee from Kontoor Brands, Inc.

·New York, United States
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Retail DiveRetail Dive
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With new ownership, Lee eyes activewear and workwear

The denim label is officially part of the Authentic Brands Group stable and will expand into adjacent “lifestyle offerings.”

·Boston, United States
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TokenPostTokenPost

Kontoor Brands Completes Lee Sale to Authentic Brands Group

The completed sale shifts Kontoor’s focus toward Wrangler and Helly Hansen.

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Retail Dive broke the news in Boston, United States on Tuesday, November 3, 2026.
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