Stellar Blade: Blood Rain Dev Shift Up Releases Entirely AI-Generated K-Pop Music Video Starring Evie and Pretty Much Everyone Hates It
The video drew criticism for obvious AI artifacts and garbled text, as fans questioned why the studio used generative AI for promotion.
- On July 31, 2026, South Korean developer Shift Up published a K-pop music video for the upcoming game Stellar Blade: Blood Rain, featuring protagonist Evie, which sparked immediate backlash for being entirely AI-generated.
- CEO Kim Hyung-Tae previously insisted generative technology is essential for smaller studios to compete, claiming "one person can perform the work of 100 people" by utilizing AI tools.
- Viewers identified incoherent text like "Preduet Spee" and "Refiil Natice" throughout the video, alongside the official "Made with AI" disclaimer, prompting criticism that the studio possessed sufficient resources for traditional animation.
- The negative reception has been widespread, with users on Twitter labeling the content as "slop" and one commenter asking, "Are We Deadass?" in response to the studio's creative choice.
- This controversy coincides with broader industry debate; research from Bentley University-Gallup indicates 39 percent of respondents believe AI does more harm than good, amid concerns about technology's impact on employment.
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11 Articles
Stellar Blade sequel gets controversial music video that's dripping with 'AI slop'
Stellar Blade developer Shift Up is no stranger to controversy, but even some of its most ardent defenders are unhappy with the company’s latest move. Shift Up’s official YouTube channel released a music video for the song “Wanna be in Love,” featuring the upcoming Stellar Blade: Blood Rain’s protagonist, Evie. The problem is that the trailer was created with generative AI.
Stellar Blade's new AI slop music video is so awful it must be seen to be believed
It feels like the disconnect in public opinion between East and West when it comes to generative AI has never been more prevalent than now. A new promotional music video for Stellar Blade: BLOODRAIN dropped last night, and it just may be the sloppiest slop we’ve seen yet out of the gaming industry, especially considering the noteworthiness of the IP. Shift Up CEO Kim Hyung-tae has previously been quite vocal about his support of gen-AI, but boy,…
Stellar Blade: Blood Rain Dev Shift Up Releases Entirely AI-Generated K-Pop Music Video Starring Evie and Pretty Much Everyone Hates It
Stellar Blade: Blood Rain developer Shift Up has sparked a backlash for releasing an entirely AI-generated music video starring protagonist Evie.
News from HD Technology. Visit www.hd-tecnologia.com for the latest news. Stellar Blade: Blood Rain is back at the center of the conversation, but this time not because of its gameplay or its sequel announcement. Shift Up released a new promotional video of the game and received a strong wave of criticism over the use of generative AI. The reaction was especially harsh because many players were banking a lot on the first Stellar Blade. The video…
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