US EditionAre Expensive Shampoos Worth It? Here's What the Experts Have to Say
Experts say shampoo choice should focus on active ingredients and hair type rather than price, with affordable options often matching premium brands in effectiveness.
- Experts told shoppers that ingredients, not price, determine shampoo effectiveness, with affordable options performing as well as pricier ones, according to the AP report by O'Malley.
- Marketing and company size drive price differences as ornate packaging and ads prompt shoppers to compare $8 drugstore brands with $42 premium brands, while smaller brands face higher costs from sustainability investments.
- Experts advise evaluating ingredient lists, scalp and hair concerns, and the full hair-care routine; dermatologists categorize hair types and recommend washing frequencies, such as once weekly for tightly curled hair.
- When the scalp ecosystem is disrupted, dermatologists say it can cause issues, while MOKO Organic Beauty Studio, Philadelphia stocks organic shampoos from $24 to $45 and verifies sustainability claims.
- Ingredients, not branding, determine effectiveness as Dr. Joe Tung says antifungal action depends on molecules, while Monique Mason notes luxury formulas may add conditioning agents or irritating fragrances.
44 Articles
44 Articles
Are expensive shampoos worth it? Here's what experts say
Ornate packaging paired with enticing advertisements that claim expensive shampoos are elixirs to all hair woes can leave one wondering: Are the higher prices really worth it? Should I abandon my $8 drugstore mainstay for a $42 premium brand?
Are expensive shampoos worth it? Here's what the experts have to
Ornate packaging paired with enticing advertisements that claim expensive shampoos are elixirs to all hair woes can leave one wondering: Are the higher prices really worth it? Should I abandon my $8 drugstore mainstay for a $42 premium brand? Experts say affordable shampoos and conditioners found in grocery stores and pharmacies can do the job as well as the pricey versions with tempting messaging and testimonials on social media. They advise co…
Associated Press News
Are expensive shampoos worth it? Here's what the experts have to say
Shampoos and conditioners can run from a few dollars to more than $100. Elaborate marketing can make pricier products appear as elixirs to all hair woes and might make consumers think they have to pay more for a better product.
Experts claim that affordable shampoos and conditioners found in supermarkets and pharmacies can be as effective as the most expensive versions with attractive messages and testimonials on social networks. They advise consumers to evaluate the ingredients of the products, their own concerns about the scalp and hair, and their entire hair care routine, and consult with a doctor in case of doubt. Premium brands may be effective, and some contain m…
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