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Apple Launches M6 MacBook Pro and iMac, Pitches Faster on-Device AI

  • On Tuesday, Apple announced a new 14-inch MacBook Pro featuring the 12-core M6 chip, which previously debuted in the Mac mini this summer, focusing on performance and AI capabilities.
  • The M6 chip delivers up to 30% faster graphics and 25% faster AI workloads than M5-equipped models, with configurations starting at 16GB of unified memory and up to 32GB available.
  • Apple claims the laptop achieves 24 hours of battery life—the longest in any Mac to date—while including Wi-Fi 7, Bluetooth 6, and a Liquid Retina XDR display with up to 1,600 nits of peak brightness.
  • Pre-Orders begin Wednesday, October 28, at $1,999, with retail availability November 6; Shelly Goldberg, Apple's vice president of Hardware Engineering, called it a "fantastic combination of performance, capability, and value."
  • The exterior design remains unchanged, though customers can opt for a $150 nano-texture display; meanwhile, the 16-inch MacBook Pro retains older M5 silicon, leaving the update focused on internal processing power.
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HotHardware broke the news on Tuesday, October 27, 2026.
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