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Amazon acquires Bee, the AI wearable that records everything you say

SAN FRANCISCO, CALIFORNIA, JUL 22 – Amazon acquires San Francisco startup Bee AI to enhance its wearable AI portfolio with an affordable $49.99 wristband that provides conversation summaries and reminders.

  • Amazon is set to acquire Bee, a San Francisco startup that makes an AI-enabled wristband for transcribing and summarizing daily conversations.
  • The acquisition follows Amazon’s ongoing efforts this year to expand its AI offerings and build on its previous wearable experiments like the now-discontinued Halo.
  • Bee’s $49.99 wristband uses AI to transcribe audio, generate reminders, and create to-do lists, while allowing users to mute recording and delete data anytime.
  • Maria de Lourdes Zollo, the CEO of Bee, shared the news on LinkedIn, expressing enthusiasm about collaborating with partners who will support expanding their innovative, personalized AI technology to a wider audience.
  • The deal has not yet closed, and Amazon plans to integrate Bee under Panos Panay’s group, signaling its interest in wearable AI despite ongoing privacy concerns.
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NBC New York broke the news in New York, United States on Tuesday, July 22, 2025.
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