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Alterra Mountain Co. CEO Stepping Down

Alterra’s board created an executive committee to manage daily operations and begin a CEO search as Jared Smith prepares to leave after leading growth since 2022.

  • On Tuesday, Jared Smith, CEO of Alterra Mountain Company, said he intends to step down at the end of the season after leading the Denver-headquartered company since 2022.
  • As a privately held company, Alterra does not disclose its finances, unlike publicly traded Vail Resorts, amid a difficult season for ski resorts and the recent price hike of the 2026-27 Ikon Pass.
  • The Board of Directors of Alterra Mountain Company formed an Executive Committee, including ownership representatives from KSL Capital Partners and Henry Crown & Company plus Rusty Gregory, to lead operations through the end of the season, with Smith remaining as 'a resource'.
  • More than 70 resorts are affected, and Smith will serve as 'a resource' to the leadership team over the next year during the transition.
  • Board leaders said the company has expanded access and invested in guest experience, and Jared Smith, who joined Alterra in 2021, plans to step down at season's end.
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Alterra Mountain Company Announces Leadership Transition

DENVER —

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The Business Journals broke the news in United States on Tuesday, March 10, 2026.
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