Alterra Mountain Co. CEO Stepping Down
Alterra’s board created an executive committee to manage daily operations and begin a CEO search as Jared Smith prepares to leave after leading growth since 2022.
- On Tuesday, Jared Smith, CEO of Alterra Mountain Company, said he intends to step down at the end of the season after leading the Denver-headquartered company since 2022.
- As a privately held company, Alterra does not disclose its finances, unlike publicly traded Vail Resorts, amid a difficult season for ski resorts and the recent price hike of the 2026-27 Ikon Pass.
- The Board of Directors of Alterra Mountain Company formed an Executive Committee, including ownership representatives from KSL Capital Partners and Henry Crown & Company plus Rusty Gregory, to lead operations through the end of the season, with Smith remaining as 'a resource'.
- More than 70 resorts are affected, and Smith will serve as 'a resource' to the leadership team over the next year during the transition.
- Board leaders said the company has expanded access and invested in guest experience, and Jared Smith, who joined Alterra in 2021, plans to step down at season's end.
17 Articles
17 Articles
CEO of Deer Valley parent company to step down at end of season
Alterra Mountain Company, parent company to Deer Valley Resort, announced Wednesday that CEO Jared Smith will step down from his role at the end of this season. During the transition, an executive committee of the board will function as an Office of the CEO, comprising ownership representatives from KSL Capital Partners and Henry Crown & Company, together with Rusty Gregory, former CEO of Alterra Mountain Company, to lead the company’s day-to-da…
Alterra Mountain Co. CEO to step down at end of the season
Alterra Mountain Co. CEO Jared Smith will step down from his role at the end of the season, the Denver-based ski-resort company announced Tuesday in a news release. Alterra, which created the Ikon Pass and owns ski resorts across the country, did not provide a reason for Smith’s departure but said he will serve “as a resource” to the Office of the CEO to support a transition. Smith was promoted to CEO in August 2022 after joining Alterra about a…
Alterra Mountain Company Announces Leadership Transition
DENVER —
Coverage Details
Bias Distribution
- 84% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium












