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Albertsons on its ChatGPT ads test and push for retail media transparency

Liz Roche, VP of media and measurement at Albertsons Media Collective, discussed the strategic thinking behind its AI experiment at the NewFronts.

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Liz Roche, VP of media and measurement at Albertsons Media Collective, discussed the strategic thinking behind its AI experiment at the NewFronts.

5 days ago

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marketingdive.com broke the news in 5 days ago on Tuesday, March 31, 2026.

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