Published 2 months ago

Adidas CEO doubts that Kanye West really meant the antisemitic remarks that led Adidas to drop him

Adidas CEO Björn Gulden believes that Kanye West did not mean the antisemitic comments he made last year, suggesting that the rapper's intentions were different from what was said.
Kanye West's partnership with Adidas ended after he made a series of widely criticized antisemitic remarks, leading to the removal of Yeezy products from shelves. The rapper even threatened to go "death con 3" on Jewish people.
Last fall, Adidas announced the termination of its lucrative partnership with Kanye West following his string of antisemitic comments, which received significant backlash from the public.

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The Guardian

Adidas chief exec: Kanye West ‘didn’t mean what he said’ with antisemitic comments

Bjørn Gulden said West, who praised Adolf Hitler and the Nazis, wasn’t ‘a bad person – it just came across that way’Bjørn Gulden, chief executive of Adidas, has lamented the end of the company’s lucrative partnership with Kanye West, saying, “I don’t think he meant what he said,” regarding the rapper’s antisemitic comments in October 2022.West, who has changed his name to Ye, wrote on X (formerly Twitter) that he was “going death con 3 On JEWISH…

2 months ago·London, United Kingdom

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CBC News

Adidas CEO tries to downplay Kanye West's antisemitic remarks last year

Adidas CEO Bjorn Gulden said he doubts that Ye, the artist formerly known as Kanye West, "meant what he said" when he made a series of antisemitic and other offensive remarks last year.

2 months ago·Canada

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Associated Press News

Adidas CEO doubts that Kanye West really meant the antisemitic remarks that led Adidas to drop him

Adidas CEO Bjørn Gulden said he doubts that Ye, the artist formerly known as Kanye West, “meant what he said” when he made a series of antisemitic and offensive remarks

2 months ago·United States

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abc News

Adidas CEO doubts that Kanye West really meant the antisemitic remarks that led Adidas to drop him

Adidas CEO Bjørn Gulden said he doubts that Ye, the artist formerly known as Kanye West, “meant what he said” when he made a series of antisemitic and offensive remarks last year

2 months ago·United States

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CNN

Kanye 'didn't mean what he said' about Jews, Adidas CEO says

Adidas CEO Bjørn Gulden said he doesn’t think Kanye West “meant what he said” when the rapper spewed antisemitic comments last year that ended a lucrative relationship for both.

2 months ago·Atlanta, United States

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The Star Kuala Lumpur

Adidas CEO: Kanye West didn't mean antisemitic remarks

BERLIN (Reuters) - Adidas CEO Bjorn Gulden has defended the artist formerly known as Kanye West, saying he didn't think the divisive celebrity meant the antisemitic remarks that led to his lucrative Yeezy collaboration with the German sportswear giant being axed. Read full story

2 months ago·Malaysia

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