US EditionAdidas CEO doubts that Kanye West really meant the antisemitic remarks that led Adidas to drop him
- Adidas CEO Björn Gulden believes that Kanye West did not mean the antisemitic comments he made last year, suggesting that the rapper's intentions were different from what was said.
- Kanye West's partnership with Adidas ended after he made a series of widely criticized antisemitic remarks, leading to the removal of Yeezy products from shelves. The rapper even threatened to go "death con 3" on Jewish people.
- Last fall, Adidas announced the termination of its lucrative partnership with Kanye West following his string of antisemitic comments, which received significant backlash from the public.
49 Articles
49 Articles
Adidas CEO said he thinks Kanye West didn't mean his antisemitic comments and isn't a bad person: 'It just came across that way'
Kanye West and Bjørn GuldenNew York Daily New/Getty Images and TF-Images/Getty Images Adidas CEO Bjørn Gulden appeared to defend Kanye West, saying the rapper was misunderstood.In a recent podcast episode, Gulden said he felt West didn't actually mean his antisemitic comments.Adidas ended a $1.5 billion endorsement deal with West in October over his hate speech statements.Adidas CEO Bjørn Gulden said he thinks Kanye West didn't really mean his a…
Kanye West didn't mean antisemitic remarks - Adidas CEO
Adidas CEO Bjorn Gulden has defended the artist formerly known as Kanye West, saying he did not think the divisive celebrity meant the antisemitic remarks that led to his lucrative Yeezy collaboration with the German sportswear giant being axed.
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