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ADA Acquires Algonomy to Expand AI Growth Platform

The combined company will keep serving more than 400 brands while adding AI capabilities in personalisation, merchandising and supply-chain intelligence, ADA said.

  • On Thursday, July 30, 2026, ADA completed its acquisition of Algonomy, a leader in agentic decisioning for retail, combining the firms into a unified data and AI experience company.
  • Algonomy, founded 20 years ago, is trusted by over 400 brands globally and built on the legacy of Manthan and RichRelevance, positioning it as a mature player in retail automation.
  • ADA CEO Srinivas Gattamneni said, "We believe every customer touch point will be AI agent driven," highlighting integration of personalization, merchandising, and supply-chain intelligence capabilities.
  • The acquisition extends ADA's reach to 34 combined markets across APAC, the US, MENA, and Europe, while clients retain full access to Algonomy products and solutions.
  • Algonomy CEO Atul Jalan noted the timing aligns with when decisioning stops advising and starts acting, as the combined platform aims to automate customer interactions autonomously.
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ADA acquires Algonomy to expand AI growth platform

ADA are expanding to create a fully agentic experience.

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The Economic Times broke the news in Mumbai, India on Thursday, July 30, 2026.
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