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Ad Personalization Remains Key Goal Amid Privacy Worries: Microsoft Advertisings Paul Farrow Beet.TV #OnlineMarketing #DigitalMarketing

Summary by Beet.TV - The Root to the Media Revolution
Consumers say they like seeing ads that are tailored to their needs, but they also don’t like the idea that they’re being spied upon as they spend time with media. Technology giants have worked to solve this issue, including Microsoft Advertising with its Ad Selection API that seeks to help advertising work better both for consumers and brands. API stands for application programming interface, an industry term to describe a set of rules and prot…
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