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Action Man Movie, Based on Iconic British Toy Originally Inspired by ‘G.I. Joe,’ in Development With Working Title and Hasbro

The adaptation reunites Hasbro’s toy rights with Working Title as Hollywood studios revive more toy-based franchises, after G.I. Joe films grossed up to $375.7 million worldwide.

Summary by Variety
Action Man — the iconic British action figure that first launched in 1966 — is getting the movie treatment. Variety has confirmed that an Action Man film is being developed by U.K. powerhouse studio Working Title alongside Hasbro, who own the licence and whose own G.I. Joe toyline the original Action Man was based on. The script […]

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A film project based on the Action Man figurines range is currently being written. The film will be produced by the manufacturer of Hasbro toys and Working Title, a subsidiary of Universal.

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Variety broke the news in Los Angeles, United States on Monday, August 3, 2026.
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