Published 23 days ago

Mocking the Abrdn name is ‘corporate bullying’, says chief investment officer

Summary by The Guardian

Peter Branner accuses press of making ‘childish jokes’ about rebrand, which would not be acceptable if firm was a person

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The Guardian

Mocking the Abrdn name is ‘corporate bullying’, says chief investment officer

Peter Branner accuses press of making ‘childish jokes’ about rebrand, which would not be acceptable if firm was a person

22 days ago·London, United Kingdom

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The Telegraph

Mocking our company name is bullying, says Abrdn executive

It’s ‘childish’ to ridicule our rebrand, Peter Branner says

23 days ago·London, United Kingdom

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City AM

Abrdn boss cries 'corporate bullying' over name mocking

Abrdn’s chief investment officer has complained that the company is facing “corporate bullying” by the media due to its name. In an interview with Financial News, Peter Branner said that the British press mocking the company’s disemvowelled name was taking it a step too far. “I understand that corporate bullying to some extent is part of the game with the press, even though it’s a little childish to keep hammering the missing vowels in our name,…

23 days ago·London, United Kingdom

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