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Boots Advantage Card Users Warned as 10 Discount Set to Be Scrapped
Boots will replace the perk with lower prices on hundreds of products and more personalized offers, while members keep earning 3 points for every £1 spent.
- Boots will phase out the 10% own-brand discount for Advantage Card holders starting in May 2026, marking a significant overhaul to its loyalty program affecting millions of members.
- Research shows 66% of loyalty customers prefer personalized offers on products they regularly buy, prompting Boots to shift toward a flexible promotional strategy tailored to individual shopping habits.
- Advantage Card holders will continue to collect 3 points for every £1 spent, while Boots introduces personalized app-based offers replacing the flat discount to provide alternative savings.
- Chief Marketing Officer Charlotte Lock said Boots aims to meet "changing needs" by using customer data to offer "personalised range of deals to activate each month" for each individual.
- Families enrolled in the Boots Parenting Club will see no reduction in benefits, as members continue collecting 8 points for every £1 spent on baby products under the new scheme.
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31 Articles
31 Articles
The Scotsman+2 Reposted by 2 other sources
Boots Advantage Card: Loyalty card is changing and one perk is ending - what's happening? (aff)
Big changes are coming to the Boots Advantage Card - here’s what’s happening and when.
·Scotland, United Kingdom
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Boots Working To Make Loyalty Scheme More Personalised
Boots is enhancing its Advantage Card loyalty programme in response to increased customer demand for more personalised offers. A report by trade publication Retail Week said the scheme will now integrate more data and insights from its 17 million members (more…) The post Boots Working To Make Loyalty Scheme More Personalised appeared first on KamCity.
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Leaning Left2Leaning Right0Center25Last UpdatedBias Distribution93% Center
Bias Distribution
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