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A gender reveal mishap sparked a deadly wildfire. Who’s being held accountable is unusual
The settlement follows a wildfire that burned nearly 23,000 acres and killed a firefighter, while the couple had already pleaded guilty and paid restitution.
Last week, three companies settled a federal lawsuit for $4 million regarding the 2020 El Dorado Fire ignited at a gender reveal party in Yucaipa, California. Wholesale Fireworks Corp., American Fireworks Warehouse LLC, and Pink or Blue Gender Team Inc. faced federal claims over illegal smoke devices.
During a gender reveal event in Yucaipa, California, a pyrotechnic device ignited dry grass that burned for over two months. Prosecutors alleged the smoke bombs were illegal in California and that companies failed to properly warn customers about significant fire risks despite knowing the dangers.
Wholesale Fireworks Corp. and American Fireworks Warehouse LLC paid the bulk of the $4 million settlement for their role in designing, importing, and marketing the smoke bomb. Pink or Blue Gender Team Inc. agreed to pay $50,000 for distributing and advertising the device.
This case is unusual compared to lawsuits typically targeting utility companies like Pacific Gas for negligence. Legal expert Adam Zimmerman noted manufacturers usually argue they are not liable for how third parties use products after a sale.
At best, the settlement may force fireworks companies to improve product labeling, according to Stanford expert Wara. However, he noted the outcome will likely not deter illegal fireworks use in high-risk California areas like San Bernardino.
The couple, who were expecting a baby, walked excitedly alongside several children and loved ones through the grassy area at the edge of El Dorado Ranch park in Yucaipa, California—where the wild vegetation turns golden in…