30 Years On: How Space Jam Fused Michael Jordan and Looney Tunes
4 Articles
4 Articles
If you grew up in the nineties, there's a good chance you wanted to play basketball with Duška Dugouška, Patka Dača, and the rest of the Looney Tunes crew at least once.
30 Years On: How Space Jam Fused Michael Jordan and Looney Tunes
Space Jam remains a defining 1990s film that linked Michael Jordan with Bugs Bunny and the broader Looney Tunes franchise, anchored by a signature sneaker and a popular soundtrack as it approaches its 30th anniversary, according to the source. The movie grew from earlier collaborations: in 1992 Bugs Bunny appeared in Nike’s “Hare Jordan” campaign […]
It’s been 30 years, but this movie is still my ‘Jam’
Jim Riswold, the creative director and writer of the famous “Hare Jordan” Super Bowl commercial by Nike and Widen + Kennedy in 1992 that put Bugs Bunny and Michael Jordan together explained his reasoning behind the ad like this: “I couldn’t think of a bigger star to team [Jordan] up with than Bugs Bunny.” Forward four years, we kinda all know what happened next. This Sunday marks the 30th Anniversary of the seminal film experience called “Space …
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