Those ever-present TV drug ads showing patients hiking, biking or enjoying a day at the beach could soon have a different look: New rules require drugmakers to be clearer and more direct when explaining their medications’ risks and side effects.

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The Oregonian

Portland

Multnomah County

Oregon

United States

New FDA rules for TV drug ads: Plain language and no distractions

The new rules instruct drugmakers to use simple, consumer-friendly language without medical jargon, distracting visuals or audio effects.

Ad Fontes Media

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Associated Press News

Independent Media

New FDA Rules For TV Drug Ads: Simpler Language And No Distractions

New rules require drugmakers to be clearer about explaining the risks and side effects of prescription drugs

abc News

The Walt Disney Company

New FDA rules for TV drug ads: Simpler language and no distractions

WASHINGTON — Those ever-present TV drug ads showing patients hiking, biking or enjoying a day at the beach could soon have a different look: New rules require drugmakers to be clearer and more direct when explaining their medications’ risks and side effects. The U.S. Food and Drug Administration spent more than 15 years crafting the guidelines, which are designed to do away with industry practices that downplay or distract viewers from risk info…

Inquirer

Inquirer Group of Companies

Manila

Metro Manila

Philippines

New FDA rules for TV drug ads: Simpler language, no distractions

Those ever-present TV drug ads showing patients hiking, biking or enjoying a day at the beach could soon have a different look: New rules require drugmakers to be clearer and more direct when explaining their medications' risks and side effects.

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John W. Henry

Boston

Suffolk County

Massachusetts

New FDA rules for TV drug ads: Simpler language and no distractions - The Boston Globe

Those ever-present TV drug ads showing patients hiking, biking or enjoying a day at the beach could soon have a different look: New rules require drugmakers to be clearer and more direct when explaining their medications’ risks and side effects. The U.S. Food and Drug Administration spent more than 15 years crafting the guidelines, which are designed to do away with industry practices that downplay or distract viewers from risk information. Many…

Fast Company

Joe Mansueto

New FDA rules require TV drug ads to be more clear and direct

Clear descriptions of potential risks and side effects will be required under rules that go into effect Nov. 20, even as the Trump administration readies an offensive against big pharma.

Inc.

Why the FDA Wants TV Drug Ads to Use Simpler Words and Lose the Distractions

Yeshiva World News

New FDA Rules for Tv Drug Ads: Simpler Language and No Distractions

(MedPage Today) -- The ever-present TV drug ads showing patients hiking, biking, or enjoying a day at the beach could soon have a different look, as new rules require drugmakers to be clearer and more direct when explaining their medications' risks...

MedPage Today

New York

New FDA Rules for TV Drug Ads: Simpler Language and No Distractions

The U.S. Food and Drug Administration (FDA) has implemented new rules for TV drug ads to make them clearer and more direct in explaining medication risks and side effects. The guidelines aim to eliminate industry practices that downplay or distract viewers from essential risk information in drug ads. The big picture: The rules, effective November 20, emphasize simple language without medical jargon, and prohibit distracting visuals and audio eff…

New FDA rules for TV drug ads: Simpler language and no distractions

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