Netflix's ad-supported tier, which launched in November 2022, has reached 70 million global monthly users.

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Netflix ad-supported tier has 70 million monthly users two years after launch

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Advertisers have also sold out the network’s two Christmas NFL games.

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Chatchaval Jiaravanon

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70 million people have signed up for Netflix's ad-supported tier in two years.

Illustration by Nick Barclay / The Verge  Netflix’s subscription plan with ads has reached a new milestone: it hit 70 million monthly users since its launch two years ago. That’s a big jump compared to the 40 million monthly ad-supported users Netflix reported in May. Additionally, the streaming service said that the ad-supported plan accounted for 50 percent of all new signups in countries where it’s available. Netflix rolled out its ad-support…

The Verge

Vox Media

Netflix used to not have ads, now it’s ‘celebrating’ two years with them

Netflix’s subscription plan with ads has reached a new milestone: it hit 70 million monthly users since its launch two years ago. That’s a big jump compared to the 40 million monthly ad-supported users Netflix reported in May.
Additionally, the streaming service said that the ad-supported plan…

BizToc

Netflix’s cheaper, ad-supported tier has reached 70 million global monthly active users two years after it was launched. The company said Tuesday more than 50% of its new sign-ups are for ad-supported plans in countries that offer the option. Netflix said it continues “to see positive momentum and growth across all areas of the business,” adding it has seen “steady progress across all countries’ member bases.” Netflix launched the option in Nove…

The Smart Citizen Report

Netflix celebrates the second anniversary of the launch of its advertising business, an area that keeps growing. These are the formats that work best.

Netflix celebra el segundo aniversario del lanzamiento de su negocio publicitario, un área que no para de crecer. Estos son los formatos que mejor funcionan.

Dos años del plan con anuncios de Netflix: "El 'engagement' en Netflix es un diferenciador claro"

Business Insider (Spain)

Two years of Netflix's ad plan: "The engagement in Netflix is a clear differentiater"

People wait in a line to enter “The Lab,” a “Stranger Things” Netflix series experience in Madrid on June 2, 2022. Beata Zawrzel/ | Nurphoto | Getty Images    
Netflix’s cheaper, ad-supported tier has reached 70 million global monthly active users two years after it was launched. The company said Tuesday more than 50% of its new sign-ups are for ad-supported plans in countries that offer the option. Netflix said it continues “to see positive mom…

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In countries where the ad supported tier is available, it accounts for more than 50% of new Netflix sign-ups

TvTechnology

Netflix Ad Tier Hits 70M Monthly Active Users Two Years After Launch

Two years after the launch of its Netflix with Ads tier, the streaming service has given an update on its progress.  From a standing start the tier now has 70 million “monthly active users globally” and continues to attract new subscribers. Over 50% of new Netflix sign-ups are for the ads plan in ad-supported countries.  Netflix says series and films, including recent hits like Nobody Wants This, The Diplomat, Love is Blind Habibi and Monsters: …

Broadband TV News

Netflix with ads reaches 70 million

People wait in line to enter 'The Lab', a Netflix series experience of 'Stranger Things' in Madrid on June 2, 2022. Beata Zawrzel/ | Nurfoto | Getty Images The one from Netflix The cheaper, ad-supported tier has reached 70 million global monthly active users two years after launch. The company said Tuesday that more than […]

Netflix ad-supported tier has 70 million monthly users two years after launch

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