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National Lottery operator Allwyn invites the nation to ‘add some play’ to their Christmas with Scratchcards campaign

Summary by Roastbrief US
Fully integrated campaign features National Lottery-funded Good Cause choir London, 22nd November 2024: Allwyn, operator of The National Lottery, today launches a festive Scratchcards campaign, which celebrates the entertaining ways adults come together to play games at Christmas. The fully integrated campaign brings to life the fun, away-from-the-phone, interactive role that National Lottery Scratchcards play in social moments – festive gatheri…
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