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Shorter holiday shopping season ups pressure on retailers and consumers

  • The holiday shopping season is shorter this year, with five fewer days between Black Friday and Christmas, increasing pressure on consumers to shop sooner.
  • Retailers are expected to push for early shopping, as noted by Tandy Thomas from Queen’s University, highlighting a shift in marketing strategies.
  • Consumers face risks of being rushed due to the limited shopping days, as stated by Tandy Thomas, while pre-Black Friday sales have noticeably increased.
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