From an estimated $150 billion of spending in 2024, the category is expected to mushroom up to roughly $200 billion by 2030, according to estimates from Bloomberg Intelligence.

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General Mills buying Whitebridge Tiki Pets, Cloud Star brands

The deal is the fifth major pet-food acquisition for General Mills since it reentered the space in 2018 with its purchase of Blue Buffalo. But growth has slowed in some segments, particularly treats.

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General Mills is buying its fifth pet food business. Here’s why it could fetch more growth.

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General Mills is expanding its pet food endeavor with the purchase of Whitebridge Pet Brands’ North American premium cat feed and pet treats business, valued at $1.45 billion, it announced today. The cereal giant will acquire the brands from NXMH, which will keep Whitebridge’s European brands. Jon Nudi, the group president of General Mills’ pet d…

WDC TV News

General Mills to buy Whitebridge’s US pet food business for $1.45B

On Thursday, General Mills (NYSE: GIS) said it would buy Whitebridge Pet Brands' North American premium cat feeding and pet treating business in a transaction

abbonews.com

General Mills (NYSE: GIS) to Acquire Whitebridge Pet Brands for $1.45 Billion

The Lucky Charms maker is furthering its push into pet food with the purchase of the cat feed and treats business.

fooddive.com

General Mills has announced it has entered into a definitive agreement to acquire Whitebridge Pet Brands’ North American premium cat feeding and pet treating business from NXMH in a transaction valued at $1.45 billion. The business, which includes the Tiki Pets and Cloud Star portfolio of brands, is a growth leader in the cat feeding and pet treating segments, which collectively make up $24 billion in retail sales within the broader $52 billion …

General Mills is buying its fifth pet food business. Here’s why it could fetch more growth.

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